HOW TO USE TELEGRAM TO DEVELOP THE RELATIONSHIP WITH ITS COMMUNITY?
It is not uncommon to see the blue and white logo of a paper airplane on the internet, alongside the famous Facebook, Instagram, Pinterest and WhatsApp. Yes, we are talking about Telegra, the new instant messenger that is exploding. If you are an entrepreneur on the web and elsewhere, you know that being active on social networks is essential. Because you're going to have to go through it, I'll explain how to use Telegram to develop your community.
WHAT IS TELEGRAM?
After Facebook, Instagram, WhatsApp, LinkedIn and the like, Telegram is one of the most recent in the world of instant messaging applications .
You are probably thinking to yourself:
Another competitor!
The others do very well!
I don't need yet another app to network and chat!
Basically, you're not so wrong, but you're not right either. Before I introduce you to the advantages of Telegram and how it works, I will explain its little story to you.
It was in 2013 that Telegram was born thanks to two Russian brothers, Nikolai and Pavel Durov . In the country, they were known to have founded the Russian Facebook called VKontakte, which soon came under government control. But they were able to bounce back very well, since they left for Germany and created the famous application which is dangerously close to WhatsApp .
The principle is simple: anyone with a mobile, computer or tablet can install the app and use it to send written and voice messages to a person or a group. You can also send attachments with photos, videos and documents, or even make calls online. And of course, using Telegram is completely free !
In 2020, there are more than 400 million users across the world, compared to half of them two years ago. A meteoric rise that is likely to continue, even if it means rubbing shoulders with the greatest of this rank.
Reviews on Telegram are controversial, however, as its reputation was tarnished from the start. What makes the strength of this application is also its weakness ... I will tell you more in the paragraph below.
WHY DOWNLOAD TELEGRAM?
Telegram can serve you as well in your personal life as in your professional life.
Many politicians, leaders and entrepreneurs are fans of it and use it regularly in their business. Besides, I also have my Telegram account, you can join my community if you wish.
It is ideal for communicating to all or part of its audience , to promote proximity with its customers or partners, to advise them. In short, it is one more social network, but one that deserves to be known and more so.
Whether you decide to create a marketing campaign, retain your customers, attract prospects, organize mom's birthday or the next aperitif, Telegram plays on all fronts.
And if you're new to social media marketing, here's a little video that might interest you.
What are the advantages of Telegram?
SECURITY
This is one of the strengths of the application, which has reinforced data encryption . The security of regular conversations is already high, but it goes even further if you use secret mode . At that time, no information in the discussion can be retrieved, even by the government. And it is precisely this particularity that has caused much ink to flow, in particular because of its use in the context of attacks, demonstrations and various trafficking.
Apart from that, it is also possible to activate options for even more security, such as two-factor authentication or automatic destruction of messages .
THE SIMPLICITY
Create a group, start a conversation, transfer files… the interface is simple to use. To open a Telegram account , just go to your phone's “store”, like any application, then type Telegram in the search bar and install. You can of course continue in French.
Then you have to enter your phone number, then your name. If you have a website, you can link Telegram to WordPress using a plugin .
DESIGN
This instant messenger is undoubtedly one of the most advanced in terms of design. In the settings, you can change the color theme, the format of the chats, activate the night mode, adjust the rendering of the images and add stickers and masks for a little more fun.
LARGE FILE SHARING
I'm sure you've had a problem with sending videos or documents because they were too heavy. On Telegram, you have headroom, since you can go up to 1.5 GB per file . To give you an idea, WhatsApp only allows 16MB for videos and 100MB for documents. Real comfort for users!
THE ABSENCE OF ADVERTISEMENTS
Do social media ads get on your nerves? Choosing Telegram is the assurance of being at ease with it. Facebook already has its share of ads and it is soon WhatsApp's turn to get started, scheduled for 2020 or 2021 (after a few postponements). Yes, that's the risk when you are bought by the biggest! Telegram is independent and intends to remain so for a long time.
THE SPEED OF EXCHANGES
The application is one of the fastest in terms of exchanges. Whether you are in France, Asia, South America or like me, in Estonia, everything goes very, very fast. Telegram has servers all over the world .
APPLICATION SYNCHRONIZATION
You can use Telegram on any device with immediate sync. For example, you start a chat on your computer and can continue it on your phone. In case of a new device, this is essential, no need to configure the backup.
HOW TO USE TELEGRAM FOR YOUR BUSINESS?
Do you want to discover Telegram and all its features? I'll explain everything to you.
THE GROUPS
If you already use Facebook Messenger or WhatsApp, you know the principle of groups. You can create as many as you want by adding the contacts you want. One group for family, one for friends, another for co-workers, Public WhatsApp groups etc.
Do you know a lot of people? Good news, a Telegram group can contain up to 200,000 members .
Everyone can chat and share as they wish, but the administrator can modify the share permissions of certain members if they so decide.
CHANNELS (CHANNELS)
They mainly concern web entrepreneurs, e-merchants and all professionals who want to communicate en masse to target a large audience. It's a bit the same principle as a YouTube channel. You share information with all or part of your community and no one other than the administrator can do so.
You have the choice of creating a public or private Telegram channel , whether you want everyone to be able to find you or not.
SECRET EXCHANGES
As I mentioned above in Telegram security, it is possible to communicate in secret mode. This allows you to interact with one other person in the most complete anonymity .
Your messages can absolutely not be visible to anyone, it is for this same reason that the use of the application is quite controversial. But if you need to communicate confidential data, it is very convenient.
Additionally, you can program a timer so that messages self-destruct after one second for up to 1 week, on the same lineage as Snapchat.
ROBOTS (BOTS)
You can easily create a Telegram bot , a virtual assistant that works for you. It is even essential if you are dealing with a large community, do not have the time or the inclination to be permanently connected.
This option allows you to send automatic messages and predefined responses without delay, manage orders, conduct satisfaction surveys and many more.
Telegram chatbots are super convenient for managing customer service ! To do this, you need to type @BotFather in the search bar or hire a professional to install it for you!
If you want to develop the relationship with your community, Telegram is a great tool to work with. And of course, it's not the only social network you can rely on for your marketing strategy.
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